The hero car in question is a special one-off Mustang created by Ford that is making its debut at the E3 video game trade show as we speak. The deal will also see the film's universe populated with other Ford products (gratuitously so, we're guessing), and the automaker will also help the studio promote the video-game-turned-movie next year. Rather, Ford and Dreamworks struck a partnership deal that meant the Mustang could skip the casting couch. Of course, the Mustang didn't audition for the role like we imagine the film's star, Aaron Paul of Breaking Bad fame, might have.
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Need for Speed movie casts Mustang in hero car role Mon, 17:59:00 ESTĭreamworks Studios, Electronic Arts and Ford Motor Company announced today that the Ford Mustang will play the lead hero car role in the upcoming Need for Speed movie, slated to hit theaters next February. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion. It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer.
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With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
I've long since gotten over myself") and the workload to match. When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer. It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. Ford's J Mays feels vindicated by Fusion reception Tue, 16:30:00 EST
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